Press Release

MUSICARTE DE FORT WORTH – FIESTA IN SUNDANCE SQUARE!

Poncho Sanchez confirmed to headline Fourth Annual Latino Heritage Festival

FORT WORTH, Texas—The food, art, music and family fun of the Americas--South, Central and North—come once again to the heart of Texas Oct. 8-9, 2010 during Musicarte de Fort Worth – Fiesta in Sundance Square, a celebration of Latino heritage and culture in Sundance Square. 

Whether it's salsa, straight-ahead jazz, Latin jazz, or even elements of soul and blues, the mesmerizing array of sounds and colors from Poncho Sanchez’ youth have telegraphed across the decades and continue to inform his creative sensibilities to this day. "There's room for a lot of different sounds in our music," he says. "I think people have come to know that that's what Poncho Sanchez is all about. We put it all together in a pot, boil it together and come out with a big stew. This isn't some marketing strategy to sell records. These are the sounds I grew up with. So when I play this music, I'm not telling a lie. I'm telling my story. This is the real thing."

Poncho and his band bring their unique Latin style to the Sundance Square Stage on Friday evening.  The Tejas Brothers will perform immediately prior to Sanchez’ headline show.

The visual, performing, culinary and vintner’s arts of Latin America will be featured. Expect the finest ceramics, painting, photography, woodcarving, glassworks and jewelry as well as multi-media compositions along Main Street in Sundance Square, an International Bazaar showcasing cultural demonstrations and heritage exhibits, as well as the popular International Danza Pavilion with .  Live music will be featured on two stages.

Musicarte is produced by the Fort Worth Hispanic Chamber of Commerce in collaboration with downtown Fort Worth’s business and cultural community, and returns for an encore performance in the heart of Sundance Square. The event will welcome thousands downtown with a Latin beat and flavor, and benefits the Scholarship Fund of the Fort Worth Hispanic Chamber of Commerce.

“Musicarte de Fort Worth celebrates the proud history, values and creative Latino heritage that give the Southwest its savor,” says Sandra McGlothlin, chairman of the Fort Worth Hispanic Chamber of Commerce.  “Here is an opportunity to bring incredible art and a broad range of music, culture and cuisine to the Downtown area in the fall, while at the same time providing urgently needed resources for scholarships throughout the community.”

Larry Anfin with Coors Distributing Company of Fort Worth adds, “We are pleased to bring this signature event back to downtown Fort Worth in October.  It has become a fall tradition for the entire Metroplex, and we are very excited to be working with so many fine partners to bring another cultural celebration to North Texas.”  Anfin co-chairs the Musicarte Steering Committee with Lupe Arriola of McDonald’s Stockyards.

Jay Downie, producer of MAIN ST. Fort Worth Arts Festival, produces Musicarte. Steering Committee members include:

Musicarte de Fort Worth is produced by the Fort Worth Hispanic Chamber of Commerce and, as of June 15, 2010, is made possible by the financial support provided by these generous sponsors: